"Shoppers in Los Angeles are turning to more affordable brands, seeking deals and making their own presents to save money this holiday season, as many tighten their purse strings in anticipation of a weak economy. The average projected holiday spend by Los Angeles shoppers was $1,627, according to Deloitte's 2025 holiday retail survey. That's above the national average but a 14% dip from 2024."
""What we're hearing is that shoppers here in the L.A. metro area - and nationwide - are feeling uncertain about where the economy is headed," said Rebecca Lohrey, Deloitte audit and assurance partner. Californians have struggled more than residents of most other states with the stubbornly high price of housing. At the same time, the often-changing tariff regime coming out of Washington has consumers concerned that prices will continue to rise."
Los Angeles shoppers plan lower holiday spending with an average projected spend of $1,627, a 14% decline from 2024 despite remaining above the national average. Many consumers are shifting to affordable brands, hunting deals, making homemade gifts, and reusing wrapping to stretch budgets. High housing costs in California, tech industry job cuts, and shifting tariff policies are intensifying economic unease. Three-quarters of shoppers expect higher holiday prices and 62% in Los Angeles foresee an economic weakening in the year ahead. National sentiment is similarly negative, with 57% expecting the U.S. economy to weaken in six months.
Read at Los Angeles Times
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