Domino's orders fall as price rises hit demand - London Business News | Londonlovesbusiness.com
Briefly

Domino's orders fall as price rises hit demand - London Business News | Londonlovesbusiness.com
"Franchisees have had to put prices up. We've worked really hard not to do that, but we've had some significant incremental cost flow through the employment changes that came through. A lot of brands have really pulled back - they've either put their prices up massively or they've pulled back on their service. I think we've got the balance right in terms of how we've approached it."
"The company, which operates around 1,400 stores across the UK and Ireland, reported receiving 71.1 million orders in 2025, a 0.9% decrease from the previous year. Despite the drop in orders, system sales increased by 1.5% to £1.6 billion. This growth was largely attributed to a 4% rise in prices, even as sales volumes decreased by 2.5%."
Domino's Pizza Group reported 71.1 million orders in 2025, representing a 0.9% decrease from the previous year. Underlying pre-tax profit declined 15% to £91.2 million. Despite lower order volumes, system sales increased 1.5% to £1.6 billion, driven primarily by a 4% price increase that offset a 2.5% drop in sales volumes. Franchisees raised prices to compensate for higher employment costs, including increased National Insurance contributions. Interim Chief Executive Nicola Frampton attributed the challenging year to weaker consumer sentiment. The company expressed optimism about 2026, noting a positive start to the year and expectations that a new chicken sub-brand will support future growth.
[
|
]