""Americans aren't quite sure" about visiting, Bastian said frankly, citing a history of tension between the countries on religious, political, and cultural grounds. But he said that when you come to Saudi Arabia, you see "just an amazing display" of different tourism opportunities and experiences, and stressed that "the people" are truly special, highlighting an "embracing" culture of warm hospitality and authenticity."
""It'll start slow," Bastian said, noting that it's the first U.S. airline to have direct service, "but I believe it's going to gain popularity." Underlining Bastian's remarks is the simple fact that Saudi Arabia has just not been easy to visit, a fact that Crown Prince Mohammed bin Salman Al Saud has been working to change with his sweeping Vision 2030 plan to shift the country away from oil dependence and toward tourism, investment, and technology."
Delta Air Lines will begin the first-ever non-stop service between the United States and Riyadh, opening a new direct link to the Saudi capital. Americans have reservations about visiting due to historical religious, political, and cultural tensions, yet visitors encounter diverse tourism offerings, warm hospitality, and authentic cultural experiences. The new route is anticipated to begin slowly but to gain popularity over time. Riyadh's expanding financial district has increased business travel demand, making direct connectivity crucial. Saudi Arabia is pursuing Vision 2030 reforms to shift the economy from oil toward tourism, investment, and technology and to attract multinational regional headquarters.
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