
"For several years now, national and regional banking chains have been reevaluating, and in many cases scaling back, their physical footprints for multiple reasons. These reasons include falling foot traffic to branch locations as customers increasingly shift to online banking and mobile apps. As foot traffic falls, those branches tend to generate fewer new customers, so banks stand to make a lower return on the investment in running those physical locations."
""We regularly review customer banking patterns and make thoughtful adjustments, opening new locations, modernizing existing branches, and consolidating where usage has shifted, to meet customers' needs in the most effective way," the spokesperson said in a statement. "As part of this ongoing process, we will be closing select locations in early 2026." The bank says customers in each of the affected markets will continue to have additional choices such as "nearby branches, as well as our robust online mobile banking platforms.""
Citizens Bank will close at least 14 U.S. branches in early 2026 as part of adjustments to its retail footprint driven by changing customer banking habits. The bank said it regularly reviews customer banking patterns, opens new locations, modernizes existing branches, and consolidates where usage has shifted. Customers in affected markets will still have nearby branches and access to online and mobile banking platforms. Citizens reported 1,000 branches and 3,100 ATMs as of June 30 and noted retail operations grew 14% since 2020. National and regional banks are reducing physical locations as foot traffic falls and digital banking rises.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]