"Build-A-Bear's stock grew by more than 2,000% over the past five years, making it one of the top 20 companies in the world by share growth, per The Washington Post. Company shares are up over 60% year-to-date at the time of writing. According to Build-A-Bear's earnings report for the second quarter ending August 2, total revenue hit $124.2 million, an 11% increase from the same period last year. It was the company's most profitable second quarter in its history."
"The company's CEO, Sharon Price John, who took over in 2013, told CNBC that the process of making a bear is "a really emotional, memorable experience that creates a tremendous amount of equity." The store's in-person experience contributes to its resilience, even as other mall stores like Claire's close hundreds of locations."
"Build-A-Bear's stock growth beats the world's biggest tech giants,such as Nvidia (surged by over 1,300% in the past five years, with shares up over 30% year-to-date); Microsoft (stock grew by 147% across the past five years); and Oracle (stock swelled 444% across the same time period)."
Build-A-Bear's stock increased by more than 2,000% over the past five years, with shares up over 60% year-to-date. Quarterly results show total revenue of $124.2 million for the second quarter ending August 2, an 11% year-over-year increase and the most profitable second quarter in company history. The stock performance outpaced several large tech firms, including Nvidia, Microsoft, and Oracle over the same five-year span. The in-store experience involves customers stuffing a plush toy, adding a toy heart, and dressing the animal, creating an emotional, memorable experience that builds substantial brand equity and retail resilience.
Read at Entrepreneur
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