"Blackstone's annual holiday video - a tongue-in-cheek Wall Street tradition - is out, and this year's edition turns its trademark self-mockery toward the firm's 40th anniversary. President Jon Gray starts the video off with a Ken Burns-style tribute to the firm's 40th anniversary, before firing the actual Ken Burns,going through a midlife crisis, and ending with a 1980s musical number."
"Gray told analyst Alex Blostein earlier this month at the Goldman Sachs Financial Analyst conference that the video is a way for the world's largest private investor to "make fun of ourselves." But the firm's video operations, from Gray's "ridiculous" running videos to its Monday morning BXTV meetings, serves a broader purpose to "humanize" the firm to its growing list of shareholders and investors: 300,000 by Gray's count."
Blackstone released a tongue-in-cheek holiday video marking its 40th anniversary that leans into self-mockery and 1980s musical nostalgia. President Jon Gray opens with a Ken Burns-style tribute, fires the actual Ken Burns, endures a midlife crisis, and finishes with an 1980s musical number. Danny DeVito appears in a half-hearted Blackstone commercial tied to his Jersey Mike's contract. CEO Steve Schwarzman jokes about DJing and ribs Goldman Sachs' David Solomon indirectly. The video showcases a perfect Dirty Dancing lift by an executive. The firm's ongoing video efforts, including running videos and BXTV meetings, aim to humanize Blackstone for a growing investor base of about 300,000.
Read at Business Insider
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