Krafton is pursuing acquisitions and expansion in India with planned annual investments above $50 million. PUBG: Battlegrounds and its Indian equivalent BGMI have attracted nearly 200 million players in India and consistently ranked highly. The company aims to capitalise on India’s ban on Chinese apps while facing slower growth in China and the United States. India presents monetisation challenges because many players are reluctant to spend on new games, but player loyalty is strong once a game is enjoyed. Krafton has invested around $200 million in India, about 9% of its global investments.
Krafton plans to invest upwards of $50 million (roughly Rs. 441.1 crore) annually in India.
"It is not easy to come up with a big hit like Battlegrounds again. But it is our key challenge to develop another hit game," Sean Sohn, Chief Executive Officer at Krafton India, told the publication.
As per the report, Krafton has invested around $200 million (roughly Rs. 1765 crore) towards its digital content business in India so far. It accounts for about 9 percent of its global investments.
Collection
[
|
...
]