"Six years ago, Atari announced ambitious plans to build a gamer-themed hotel in Las Vegas, featuring an e-sports studio and a movie theater. The legacy video game company's management at the time saw hotels as a way to revitalize the brand's name, which was largely a nostalgia play. "I love the idea. It's something I've always wanted to do," said then-CEO Fred Chesnais. "I always wanted to make an amusement park, and hotels could be the first step.""
"But now the company tells the Las Vegas Sun that the project has been shelved after "the deal didn't come to fruition." It's the latest in a series of disappointments for Atari's lodging ambitions. Only one of what the company had hoped would be at least eight hotels across the U.S. is still in any stage of development. And construction has yet to begin on that project."
"Other planned hotels in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle also are no longer being discussed publicly and have shown no progress since the company first revealed those locations. That leaves Phoenix, where Atari Hotels (now being run by Intersection Development) is still hoping to salvage at least part of the project. Originally expected to open in 2022, that location is now slated for a late-2028 grand opening, although even that date is hardly set in stone."
Atari planned a chain of gamer-themed hotels featuring e-sports studios and a movie theater to revitalize the brand. Initial enthusiasm included explicit ambitions from then-CEO Fred Chesnais to expand into hospitality and amusement ventures. The Las Vegas project has been shelved after the deal failed to materialize, and most other proposed sites showed no progress. Only one project across the U.S. remains in any stage of development, with construction not yet begun. The Phoenix location, now managed by Intersection Development, is the sole remaining effort with a tentative late-2028 opening.
Read at Fast Company
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