"Jocelyn Elizabeth was a new mom working part-time as a marketing administrator when her dad brought home a $5 lamp from a church yard sale in Dillsburg, Pennsylvania. It was 2011, Elizabeth says. Though the lamp wasn't fancy or new, her dad was sure he'd made a good investment, and found a cleaned-up version of the same lamp listed at $70 on eBay. Elizabeth says she promptly went thrifting the next weekend, intending to flip her finds for a profit online."
"NikNax hosts more than 5,000 other sellers listing resale items ranging from mugs and glassware to jewelry, books, trading cards and local snacks. NikNax has brought in more than $5.2 million in 2025 revenue, as of Oct. 31, according to documents reviewed by CNBC Make It. Elizabeth, 37, keeps a 5% cut of each sale, meaning she's personally received at least $260,000 from the marketplace so far this year."
Jocelyn Elizabeth turned a $5 yard-sale lamp purchase into a thrifting business, launching a YouTube channel and the NikNax marketplace. NikNax hosts more than 5,000 sellers offering mugs, glassware, jewelry, books, trading cards and local snacks. NikNax generated over $5.2 million in 2025 revenue as of Oct. 31. Elizabeth retains a 5% commission on sales and has earned at least $260,000 from marketplace cuts; District also takes a 5% fee. Elizabeth's own store accounts for about 5% of marketplace sales. YouTube advertising brought approximately $298,000 through Oct. 15. She employs two staff and reports variable weekly hours, ranging up to 50–100 hours.
Read at www.cnbc.com
Unable to calculate read time
Collection
[
|
...
]