"In the short term, expectations are brutally realistic, but this is still a team intent on making noise from day one. That intent will be made clear when Cadillac unveils the livery of its first F1 car during a Super Bowl commercial Sunday. Such a move is a statement and arrival aimed as much at mainstream America as at a paddock that, for years, questioned whether the brand belonged on the grid at all."
"It is now owned by Americans in Liberty Media, which has transformed the sport from top to bottom. A boom in popularity and global relevance, often credited to Netflix's "Drive to Survive" and later crystallized by the 2025 blockbuster movie "F1," laid the foundations for expansion from 10 to 11 teams. That turned the idea of "an American team" from a novelty into a commercial gold mine, but it was still a rocky road from concept to deliverance."
Cadillac will debut in Formula 1 with a Super Bowl livery reveal and will race its first car at the Australian Grand Prix on March 8 with Sergio Pérez and Valtteri Bottas as drivers. Short-term expectations are realistic while the brand aims to make an immediate commercial and cultural impact. The team plans to use American-made engines by the end of the decade. F1 ownership by Liberty Media and a popularity boom from Netflix's "Drive to Survive" and the 2025 movie "F1" enabled expansion from ten to eleven teams. An earlier Andretti-led bid was rejected by existing teams concerned about prize-fund dilution.
Read at ESPN.com
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