"The Senegalese-born TikToker has inked a $900 million acquisition and strategic partnership deal with Rich Sparkle Holdings. As the content creator enters the deal with the U.S.-based company, Rich Sparkle will gain exclusive commercial rights to Lame's expansive brand, as reported by Business Insider Africa. Lame already boasts an over 160 million following on TikTok alone. In the innovative partnership, Lame sold part of his company, Step Distinctive Limited, to the firm."
"While Rich Sparkle will oversee operations to scale Lame's influential brand for a 36-month period, it will do so with Lame remaining in the driver's seat as controlling shareholder. Rich Sparkle Holdings will manage Lame's brand partnerships, endorsements, licensing, and e-commerce ventures, proposing $4 billion in expected sales from the joint venture. Lame will not only remain a creative force driving his brand, but a managing voice in the direction of the company."
Khaby Lame inked a $900 million acquisition and strategic partnership with U.S.-based Rich Sparkle Holdings, selling part of his company Step Distinctive Limited. Rich Sparkle gained exclusive commercial rights to Lame's expansive brand while Lame retained controlling shareholder status and creative leadership. Rich Sparkle will oversee operations for 36 months, managing brand partnerships, endorsements, licensing, and e-commerce, and projects $4 billion in joint-venture sales. Growth will come from adding supply chain infrastructure to marketing reach and Lame's content strategy, evolving influence into creator-led e-commerce. The deal includes an AI-generated version of Lame and expansion into beauty, fragrance, and apparel.
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