"Decades since it was founded in the early 1960s in Essen, Germany, by the Albrecht family, Aldi has become a household name around the world. In the U.S. alone, there are more than 2,600 Aldi stores, with hundreds more set to open very soon. Of course, the discount retailer is loved for its low prices and private-label products, but like most major corporations, Aldi is not perfect."
"Aside from budget-friendly prices and the " aisle of shame," Aldi is best-known for its range of private-label products. In fact, more than 90% of the products it stocks are private labeled. Another huge part of Aldi's strategy is that those private-label products look just like popular branded items. But while it might be effective, this approach is risky. It has actually gotten the discount retailer into hot water on more than one occasion."
Aldi was founded in the early 1960s in Essen, Germany, by the Albrecht family and now operates over 2,600 U.S. stores with hundreds more planned. The retailer is known for low prices and predominantly private-label merchandise—over 90% of stocked products—often packaged to resemble national brands. That private-label strategy has generated legal and PR problems, including wage theft accusations, hygiene breaches, major lawsuits, exploding burgers, and multiple incidents involving cocaine shipments. In 2025, Mondelēz International sued Aldi over chocolate sandwich cookie packaging that allegedly mimicked Oreo packaging and could harm the snack giant's market position.
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