The NYC Department of Transportation recently released a limited batch of the beloved 'Leaving Brooklyn - Fuhgeddaboudit' signs, which sold out within a day. Priced at $100 each, the signs have strong cultural significance, as noted by NYC DOT Commissioner Ydanis Rodriguez. Originally installed in 2004 by former Brooklyn Borough President Marty Markowitz, the signs celebrated Brooklyn's unique identity, even inspiring the term's inclusion in the Oxford English Dictionary in 2016. Other notable sign releases have also enjoyed popularity, emphasizing the public's affection for localized New York City memorabilia.
Few words are more closely associated with our city and its most populous borough, so if you don't act fast to purchase one of these signs, you can fuhgeddaboudit.
I decided that the Brooklyn we all knew, as far as I'm concerned, was a separate city. I wanted to let everyone know, coming into Brooklyn or leaving that they were in a special place, or leaving a special place.
There are eight variations of entrance signs - 'Welcome to Brooklyn: How Sweet It Is!' reads one - and two exit signs, including, 'Leaving Brooklyn: Oy vey!' But the 'Fuhgeddaboudit' sign is by far the most popular.
All 100 signs were sold out by Thursday. The signs sold for $100 apiece.
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