Queer-owned fitness studio Home.BodyBK defines a new model for inclusive fitness in Park Slope * Brooklyn Paper

"We opened up in 2021 at the second wave of the pandemic, which, as far as business choices, was not the most optimal time to open a business,"

"I was starting to get bored myself, and I could tell that really people just needed to be back in person and, and really back in community."

"It was kind of this natural, amazing discovery that like attracts like, and we just ended up having the best community just started showing up to our door without any advertising,"

"One of the things that we were trying to cultivate here at the studio was this non-competitive mentality,"

Home.BodyBK opened in Park Slope during the second wave of the COVID-19 pandemic in 2021. The owner transitioned from online training to create a small, queer, women-owned studio focused on restoring in-person connection. The studio intentionally avoids traditional gym features like mirrors, limits class sizes, and cultivates a non-competitive mentality. Individual equipment use eliminated sharing and addressed pandemic-era safety concerns. Organic discovery and word-of-mouth attracted members without advertising. Pandemic precautions established initial trust, while the studio’s tone and intimate format sustained a devoted, community-oriented membership.

Read at Brooklyn Paper