"I thought, what if someone could get all their monthly essentials delivered to their door, discreetly shipped, so whether you were a doctor or a lawyer or a college student or an athlete and you didn't want anyone to know what you were doing, you didn't have to walk into a smoke shop, said Gerber. That was sort of the nucleus of this whole idea originally for the Hemper brand, which was basically Birchbox or Dollar Shave Club but for stoners."
"Gerber started the website for Hemper during his last semester of college and after a month, the business started to take off. Gerber told amNewYork that the boxes became very popular, and the brand started working with well-known celebrities and YouTubers to showcase their products. However, in time, Gerber wanted to really focus on creating products that lean into cannabis culture rather than the celebrity side."
Hemper was founded in 2015 by Bryan Gerber to offer a subscription-box model delivering cannabis smoking essentials discreetly to customers. Early offerings gained traction quickly and included collaborations with celebrities and YouTubers. The company later shifted focus from celebrity-curated boxes toward proprietary, theme-based products that emphasize cannabis culture and a curated smoking experience. Over the past three to five years, Hemper revitalized its brand image and concentrated on designing and selling a range of cannabis accessories, including specialty bongs and cones. Hemper aims to blend convenience, discretion, and premium product design for diverse customers.
Read at www.amny.com
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