
"We love New York, it's a big market for us. What we've seen in our existing [New York] stores are really loyal fanbases, really educated fanbases when it comes to sports and sports collectibles...but beyond that, because of the diversity of New York, we also see amazing consumer bases across non-sport collectibles."
"This isn't just a Tom Brady name deal. Tom is a collector and Tom has a significant position in our industry and in this hobby. If we're going to put his name on the business he better be participating and active and that's been the case since day one at ten-times beyond what our expectation was."
CardVault by Tom Brady, a premier national retailer of sports cards and memorabilia, soft launched its new store at 80 Flatbush Ave. in Downtown Brooklyn. The store stocks major card brands including Panini, Topps, Upper Deck, and non-sports collectibles like Pokémon. A vault centerpiece displays rare and exclusive memorabilia. The location enables customers to buy, sell, trade, and grade cards and collectibles. This marks CardVault's 13th U.S. location and second New York City store, following the SoHo opening in October 2025. Tom Brady acquired 50% ownership in February 2025 and actively participates in business operations beyond branding.
#sports-collectibles-retail #tom-brady-business-expansion #brooklyn-downtown-development #trading-cards-and-memorabilia
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