""It's meant to be interactive and have some fun with it. That's the whole point. You take something that's not exactly a fun thing, like potholes, and you get people engaged in it. Next thing you know you're having fun and getting coffee.""
""The campaign in Leominster has been running during the spring season for the last eight years due to its success. Last year, the department fixed more than 5,000 potholes, according to data released on its website.""
Leominster has relaunched its 'Coffee for Potholes' campaign, encouraging residents to report potholes in exchange for free coffee from local shops. The campaign, running for eight years, has successfully engaged the community, with 30 coffee passes already distributed. Residents must report a pothole to receive a drink card, limited to one per person. Last year, over 5,000 potholes were repaired, showcasing the campaign's effectiveness. Mayor Dean Mazzarella emphasized the initiative's goal of making pothole reporting interactive and enjoyable.
Read at Boston.com
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