I skip the Hamptons and head to a coastal town in Connecticut instead. It's less crowded and wonderful year-round.

For years, long traffic drives from New York City to the Hamptons caused frequent delays. To avoid that routine, weekends were spent in Madison, a coastal town in Connecticut. Madison provides beaches and a downtown area with many things to do without large crowds. The town is presented as a year-round destination, with its coastal setting supporting activities across seasons. Madison is also positioned as a more convenient alternative to the Hamptons, since it reduces travel time and weekend stress while still offering enjoyable local experiences.

"For years, I spent hours stuck in traffic driving to the Hamptons from my home in New York City."

"Eventually, I got fed up and started spending weekends in Madison, a coastal town in Connecticut."

"Madison's beautiful beaches and charming downtown area offer lots to do without huge crowds."

Read at Business Insider