"Cohen asserts that Magnum has effectively silenced Ben & Jerry's on pressing social issues, which he believes undermines the brand's core values and mission."
"He reflects on Jerry Greenfield's decision to step away from the business, indicating a deep concern for the brand's commitment to social justice."
"Cohen emphasizes that businesses can thrive while being socially active, arguing that profit and purpose are not mutually exclusive."
Ben Cohen is publicly opposing Magnum Ice Cream, which acquired Ben & Jerry's. He claims Magnum has suppressed the brand's voice on critical social issues, including the war in Gaza and racial justice. Cohen discusses the departure of his business partner, Jerry Greenfield, and emphasizes the importance of maintaining social values in business. He advocates for the idea that companies can be both socially responsible and profitable, highlighting the need for activism in corporate practices.
Read at Fast Company
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