"The open sign going up has always meant something around here. It meant summer was close. It meant the long lines on hot July nights were about to start. You stood in them on first dates and after Little League games, on visits home from school and after hard weeks at work. You brought your kids, and eventually your grandkids. You are why this place lasted 74 years."
"In the coming days, the business will offer up old photos, stories, and a few things we've been working on."
Dairy Witch Ice Cream, a beloved establishment in Salem, is closing after 74 years of operation. The shop announced it will not open this spring, marking the end of an era that began in 1952 when Beatrice and Peter Polemenako founded it. Their daughter, Marietta, who took over when Beatrice retired, is also retiring this year. The shop expressed gratitude to its loyal customers and plans to share memories and stories from its history. There is potential for the business to be sold, leaving a possibility for revival.
Read at Boston.com
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