"If you're not familiar with the company that is Fanatics and the monopoly in sports apparel it's built over the last decade or so, the long and short of it is this: the company makes cheap-looking jerseys with little care or quality control, but it dominates the market because it enables the billionaire owners who sign exclusive deals with it to make a teeny-tiny bit more money than they used to."
"a chance for players to show some personality and for fans to see new faces in the home whites for the first time. But as the first photos from media day started circulating, the fan reaction wasn't exactly "fun." Instead, fans were angry. And they were right to be, because the 2026 Red Sox uniforms look like absolute garbage. Enshittification has come for one of the most classic uniforms in all of world sports:"
Media day photos showed the 2026 Red Sox uniforms and prompted widespread fan anger because the jerseys look cheap and poorly made. Fanatics, which now dominates sports apparel through exclusive deals, produces low-quality jerseys with minimal quality control while enabling owners to slightly boost revenue. The result is classic uniform aesthetics sacrificed for marginal owner profits. Major League Baseball could preserve historical jersey design and improve quality by accepting slightly less revenue, but ownership and league priorities favor maximizing money. The new jerseys serve as a visible example of commercial consolidation and cultural degradation affecting fans and players.
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