"I appreciate the aspirational stuff: the Modern House (brutalism but make it chic), Inigo (for people with a cornicing kink), and Parisian internet personality @ZacharyMaille with his alarming blazers and Eiffel Tower views. And who doesn't enjoy wondering why castles cost less than Sydenham semis (because they're riddled with dry rot, haunted, and two hours from the nearest Spar, presumably)?"
"Standing on damp gravel under leaden skies, a middle-aged man who is definitely not Manhattan super-agent Ryan Serhant tries to hype up a 1960s cube in a Yorkshire cul-de-sac. In Clapham, another man with a jaunty pocket square holds a tiny mic as he enthuses over a starter home with a stained carpet and not a hint of an infinity pool."
"Given the power and perspicacity of the algorithm, I assume it has my number and is offering me the property content I deserve, but as the kids say, it's not giving. If you're entering this genre, making the agents part of the story, please respect its conventions."
The author enjoys luxury property entertainment, particularly reality shows featuring dramatic negotiations over high-value properties in glamorous settings like New York City. Social media algorithms now deliver endless real estate content, ranging from genuinely aspirational accounts showcasing architectural styles and prestigious locations to mundane British estate agents presenting ordinary properties in uninspiring circumstances. While the author appreciates curated, high-end property content with distinctive personalities and aesthetic appeal, recent attempts by standard British estate agents to replicate this entertainment format fall flat. These agents present modest properties in ordinary locations without the glamour, drama, or production quality that defines successful property entertainment. The author suggests that if estate agents enter this entertainment genre, they must embrace its conventions and deliver the spectacle audiences expect.
#real-estate-entertainment #social-media-content #luxury-property #british-estate-agents #algorithm-curation
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]