Redfin launched Redfin Early Access as a new search category on Redfin.com and its app. The category aggregates Redfin Coming Soon listings that appear only on Redfin and premarket listings from Compass International Holdings brands available through a national partnership. The offering targets homeowners seeking a lower-pressure way to enter the market. A Redfin survey of 1,000 U.S. homeowners found strong interest in listing as coming soon, with many citing greater certainty of sale, privacy, clearer expected sale price, and the ability to test pricing. Redfin says the approach gives sellers more control and confidence while giving buyers a first look at homes not found on other major sites. Early Access listings do not accrue days on market and do not publicly display price-drop history, allowing agents to test pricing and refine strategy.
"Redfin has launched Redfin Early Access, a new search category on Redfin.com and its app that surfaces pre-market and coming soon listings that are not yet broadly available on other major real estate sites, the company said in an announcement Monday. The new category aggregates two kinds of inventory: Redfin Coming Soon listings that appear only on Redfin and premarket listings from Compass International Holdings' portfolio of brands, made available under the companies' national partnership, announced in late February."
"Redfin is launching Early Access as many homeowners signal they want a lowerpressure way to enter the market. In an April Redfin survey of 1,000 U.S. homeowners, 83% of prospective home sellers said they are interested in listing their home as coming soon before it goes live more broadly, according to the release. Among homeowners who plan to list in the future, 84% said greater certainty that their home would sell would make them more likely to list and another 84% said a more private first step is appealing."
"Twothirds (66%) said having a clearer sense of what their home would actually sell for would motivate them to list, and 56% cited the ability to test pricing as a benefit of a coming soon approach, according to Redfin. A lot of homeowners want to sell, but are not ready to commit to full exposure, Redfin's chief of real estate services Jason Aleem said in the announcement. Giving sellers more control over how they enter the market gives them more confidence."
"Redfin Early Access lets sellers test the market before going all-in, while giving buyers a first look at homes they won't find on other major sites. That's good for sellers, good for buyers and good for a housing market that desperately needs more inventory. Listings in the Early Access category do not accrue days on market and do not publicly display pricedrop history. Redfin said this structure gives listing agents and their clients room to test list prices and refine strategy without a"
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