"The agreement is mutually exclusive, meaning that Redfin cannot display the coming soon listings of other brokerages, and Compass cannot display its coming soon listings on other portals beyond its own brokerage website."
"As part of the program, Compass's coming soon listings receive prime search result placement on Redfin, and days on market and price history are not displayed."
"According to Compass, the listing agent's contact information will appear with the listing, and if a consumer submits a Contact Agent form on a Compass coming soon listing on Redfin, the lead will be routed first to the listing agent of record."
"The agreement also has a mortgage component, which is unique to this pre-marketing program, as the firms announced that CIH listings that close through Rocket-Redfin will..."
Compass International Holdings and Rocket-Redfin have established an exclusive agreement to display Compass's coming soon listings on Redfin. This deal prevents Redfin from showing listings from other brokerages and restricts Compass from using other portals. The program began in mid-March and will expand to include other brands. Listings receive prime placement on Redfin, and sellers must consent to their display. The program aims to generate buyer leads for Compass agents and includes a unique mortgage component for closing listings through Rocket-Redfin.
Read at www.housingwire.com
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