Ryan Serhant addressed the audience at The Real Deal's New York City Showcase + Forum, critiquing Compass' real estate strategies, which he describes as outdated. He argues that Compass aims to disrupt the industry but risks replicating tired models, particularly with their recent move to publish private exclusive listings in a physical book format. While Serhant supports efforts to combat third-party vendors, he believes that Compass' approach fails to genuinely innovate, with plans reminiscent of traditional brokerage practices rather than adopting more forward-thinking methods.
If you want access to our listings, you have to come together on a physical book in a physical brick-and-mortar office; high tech, high touch books, right? It's Barnes and Noble.
Compass' goal is to break everything and own the pieces; they're not building Amazon, they're building Barnes and Noble. And that story has already been told.
Ryan Serhant criticized Compass' strategies, arguing its approach to private listings and acquisitions leans toward an outdated model of real estate.
Although Serhant acknowledges the need to push back against third-party vendors, he perceives Compass' method as problematic and detracting from innovation.
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