"The sports-radio competition between 98.5 The Sports Hub and WEEI wasn't much of a competition at all in the summer Nielsen Audio ratings. The Sports Hub's three daytime programs finished first in their respective time periods among the men 25-54 demographic from July 6-September 17, while no WEEI daytime program finished higher than a tie for sixth. Overall, the Sports Hub was first with an 11.1 share, while WEEI tied for ninth with a 3.4."
"In morning drive, The Sports Hub's Toucher and Hardy had the highest share of any radio show in the Boston market this summer with a 17.9. WEEI's The Greg Hill Show tied WROR's Bob and LBF In The Morning for sixth (4.9). In middays, Zolak and Bertrand took first (12.5), while WEEI's Jones and Keefe, which had been making headway, tied for seventh (3.5) with Magic 106.7's programming."
"In the spring, Felger and Mazz, a ratings powerhouse in the 2-6 p.m. period for 15 years, had seen ratings fall approximately 30 percent year-over-year (18.4 in spring '24 to 12.2 in spring '25), but remained firmly in the No. 1 spot. Their 11.1 share this summer was down from a 14.8 share last summer. In the 6-7 p.m. window, the Massarotti-hosted "Baseball Hour" tied WZLX programming in that hour for second with a 7.5."
98.5 The Sports Hub led the Boston market in summer Nielsen Audio ratings, posting an overall 11.1 share versus WEEI's 3.4 tie for ninth. The Sports Hub's three daytime shows finished first among men 25-54 from July 6–September 17; no WEEI daytime program ranked higher than a tie for sixth. Morning drive Toucher and Hardy achieved a 17.9 share, middays Zolak and Bertrand scored 12.5, and Felger and Massarotti led afternoon drive with 11.1. Felger/Mazz ratings declined year-over-year but remained first. WEEI's best performance was a 5.2 share for Red Sox broadcasts and the Arcand show in the 7 p.m.–midnight slot.
Read at Boston.com
Unable to calculate read time
Collection
[
|
...
]