"A New England furniture chain is offering to reimburse customers for products bought earlier this year if both the UConn men's and women's basketball teams reach the championship games. That means some 20,000 Jordan's Furniture customers could be fully repaid for $50m worth of sales if the two teams win their Final Four games on Friday and Saturday."
"We want this to happen, Eliot Tatelman, the retired president of Jordan's who is still the face of the Massachusetts-based retailer in TV ads, said in a phone interview Thursday. Whether they win or lose, I got to pay for the insurance."
"Tatelman said he came up with the UConn promotion idea while thinking of ways to increase the company's stature in Connecticut, where other furniture businesses have been around longer."
Jordan's Furniture is offering a promotion to reimburse customers for purchases if both UConn basketball teams reach the championship games. Approximately 20,000 customers could receive refunds totaling $50 million. Brian Mazzilli, a customer, could receive a $3,800 refund and has become an enthusiastic fan of the Huskies. The company has insurance for this promotion, similar to a past offer during the Boston Red Sox World Series win. The promotion aims to enhance the company's presence in Connecticut.
Read at www.theguardian.com
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