Stephen A. Smith criticized Jaylen Brown for livestreaming, arguing it was a bad look and urging Brown to stop. Brown responded that he would stop streaming if Smith went off the air for good. The dispute continued across their platforms, gaining more attention after the Celtics were eliminated from the playoffs when Brown livestreamed to complain about referees. The conflict escalated further when Smith made veiled threats toward Brown on First Take, referencing locker room and organizational reactions. Nick Wright later accused Smith of speaking to players like a mob boss and said the feud makes sports media look bad, especially because Smith is the only one who repeatedly engages in this kind of confrontation.
"“Jaylen Brown, be careful what you wish for. You really want me to start reporting on that level? Locker room? How the organization might think about you? How the city may feel about you? How Jayson Tatum may or may not feel about you?”"
"“In my experience, the audience, even if they think Jaylen Brown's Twitch streams are absurd which I think most people do even if they think that Jaylen Brown has handled his off season poorly the way I think many people do, are going to see this and be like, Wait, what are you saying, bro? Are you telling this superstar athlete to stay in his lane? Are you a late-50s, early 60-year-old man getting in a war of words with a 29-year-old? Is that what's happening? And it makes all of us look bad, man. And also, here's the other thing: you're the only guy who does it.”"
"“The feud between the two began when Smith called out Brown for his livestreams. The 29-year-old regularly streamed throughout the season, but it got much more attention when the Celtics were eliminated from the playoffs, and he went live to complain about the refs. Smith urged Brown to stop streaming and argued it was a bad look. In response, Brown said he'd stop streaming if Smith went off the air for good.”"
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