Derrick White, Samuel Adams collaborate on new merch launch
Briefly

Derrick White of the Boston Celtics has partnered with the Boston Beer Company for a new merchandise collaboration following a successful beer release and marketing campaign. This includes a range of products such as shirts and sweatshirts showcasing his name and image, specifically highlighting a festive Duck Boat theme in celebration of their championship win. The new merchandise aims to resonate with fans, featuring items easily accessible on Samuel Adams' website, and continuing the innovative advertising efforts seen in recent commercials.
Derrick White's collaboration with Samuel Adams showcases a unique blend of sports and craft beer, highlighting their shared celebratory culture after a Celtics' championship win.
The merchandise features Derrick White's likeness along with Boston Beer Co.'s iconic branding, creating a fusion of identity for fans celebrating the Celtics' victory.
This partnership elevates collaboration in marketing, merging the worlds of sports and beverage through innovative merchandise and memorable advertising campaigns.
The new gear includes a Duck Boat shirt and various other items, all designed to resonate with the Celtics' champion spirit and the engaging theme of the campaign.
Read at Boston.com
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