"NESN's linear Bruins broadcasts averaged a 2.64 rating, per Nielsen Media data, up 14 percent over 2024-25. That rating rose to 4.0 for its broadcasts of the six first-round playoff games against the Sabres. The network said its viewership on its streaming app, NESN 360, was up 34 percent over last year, but did not specify the number of viewers that entails."
"NBC Sports Boston's broadcasts also had some Nielsen successes. The network said its broadcasts were the second-highest-rated among teams on regional networks, trailing only the Knicks. For games that aired both nationally and locally, the NBC Sports Boston broadcast outrated its NBC or ESPN counterpart by more than 40 percent. Also, 50 percent of NBCSB's broadcasts ranked first among all programs on the night they aired, and 76 percent were in the top two."
"But when NBC Sports Boston was pressed for the specific rating, a spokesperson replied that its contract with Nielsen does not allow for giving out ratings. That is true, but Nielsen typically lets it slide when the information is favorable to the network."
"Viewership whiz Austin Karp at Sports Business Journal recently reported the Celtics were one of the teams that saw a "sharp drop" in local broadcast viewership year over year. SBJ didn't have the specific rating, either. Hmm."
NESN’s linear Bruins broadcasts averaged a 2.64 rating, rising 14% over 2024-25. The rating increased to 4.0 for the six first-round playoff games against the Sabres. NESN reported that viewership on its NESN 360 streaming app was up 34% year over year, without providing viewer counts. NBC Sports Boston reported Nielsen successes, including being the second-highest-rated among regional network team broadcasts behind the Knicks. For games airing nationally and locally, NBC Sports Boston outperformed its NBC or ESPN counterpart by more than 40%. Half of its broadcasts ranked first that night, and 76% ranked in the top two. Specific Nielsen ratings were not provided due to contract limits, and Celtics local viewership showed a reported sharp year-over-year drop.
Read at Boston.com
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