"Three weeks into the season, the Celtics have zigzagged the country, playing 13 games, and today sitting 11th in the rankings. They've notched half a dozen wins, taken on the ongoing NBA Cup, and have done a lot of this work from the road. As the team has bounced around town, racking up field goals and style points, there's been one constant, one element quietly dominating our screens and stories: the color brown."
"As a trend, brown took off in 2023 with the slowing "quiet luxury" aesthetic that uses rich tones of chocolate and vanilla to create a sense of decadence and depth. Then it became popular when Pantone declared Mocha Mousse the 2025 Color of the Year. Just last month, a reader wrote to the New York Times asking, "Why is everyone talking about brown?""
"Last season, Jaylen Brown was all about black. Now, brown is the new black. He kicked off the seasonal trend in a Starting 5 appearance. Jordan Walsh then followed suit with his opening-night Manière De Voir kimono. Jayson Tatum doubled down in beige threads at TD Garden and triple-downed during his first visit to Madison Square Garden since the last."
Three weeks into the season the Celtics have played 13 games, sit 11th in the rankings and have recorded six wins while spending much of that time on the road. A pervasive visual theme across games, travel, and media appearances is the color brown, appearing in hues like cocoa, umber, russet, taupe and golden brown. Jaylen Brown is averaging 30 points and often appears in brown fashion; teammates including Jordan Walsh, Jayson Tatum, Payton Pritchard, Derrick White and Neemias Queta have also adopted brown tones. The trend traces to 2023's 'quiet luxury' and Pantone's Mocha Mousse 2025 Color of the Year, and extends to sideline reporters and high-profile athletes and designers.
Read at Boston.com
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