The recent study published in the Proceedings of the National Academy of Sciences reveals that sports rituals significantly enhance emotional synchrony among fans, often surpassing the emotional impact of the game itself. Cognitive anthropologist Dimitris Xygalatas and his team observed fans during Brazil's 'Street of Fire,' measuring heart rates and movements. They found that fans experienced the strongest connection during the pre-game rituals, which involved intense chanting and celebrations. The findings suggest the unifying power of shared experiences in sports can even affect non-fans.
The study reveals that rituals surrounding sports games can create a deeper emotional connection among fans than the games themselves.
Research led by Dimitris Xygalatas found that communal rituals during events like Brazil's 'Street of Fire' provided a unique emotional synchrony, highlighting unity.
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