Inside the Bruins' new goal celebration inspired by ... ice cream?

""I personally think that the Canadian Dairy Queen is above and beyond the American Dairy Queen, which it's up for debate. But as a Canadian, obviously you know what I'm going to say," Geekie, a native of Strathclair, Manitoba, said earlier this week at UBS Arena. "And Arvy had never been to a Dairy Queen - ever. And so we were talking it up, and he didn't understand that they flip it upside-down because it's so thick or whatever."

""Fittingly, a certain inverted frozen treat is also resonating with the Bruins these days: the Dairy Queen Blizzard. Since the road game against the Senators on Nov. 13, the Bruins have a new tradition after lighting the lamp. As they make their way down the line of fist bumps awaiting them at the bench, Geekie and several other players flick their wrists, mimicking the usual protocol of Blizzards getting flipped upside-down before being served to customers."

Morgan Geekie and several Bruins players adopted a goal celebration inspired by the Dairy Queen Blizzard flipping ritual. The gesture began after a Nov. 13 road game in Ottawa and involves players flicking their wrists while receiving fist bumps at the bench. Geekie explained that Canadian Dairy Queen Blizzards are often flipped upside-down because they are very thick, and he noted Viktor Arvidsson had never seen the practice. An attendant at the Dairy Queen demonstrated by flipping multiple Blizzards, turning the moment into a team joke and spawning the new celebration.

Read at Boston.com