"the over 125 business owners know the true cost of renting and running one of the booths - and they say it's worth it. One of the food vendors, The Frenchman's Crepes, pays about $27,000 in rent for a double booth, and The Half Cookie, another food vendor, pays $20,800 for its "booth-and-a-half"-sized stall, or 18% of their sales, whichever is greater."
"This year, the market introduced the sales percentage model. Lizzie Johnson, who runs the aforementioned bakery out of her Acton home, said 12% of her market sales last year was comparable to the $20,800 minimum rent rate. In general, she prefers paying rent based on a sales percentage, which she does at her pink shed pop-up at Faneuil Hall that is open through March. Under that model, "if you have a slow day at Faneuil Hall, it doesn't hurt you," she said."
Snowport Holiday Market transforms a vacant lot on Seaport Boulevard in Boston into a European-style holiday market operating Nov. 7–Dec. 28 with extended hours starting Dec. 8. Over 125 businesses rent decorated booths for visibility and sales, often paying steep fees. Food vendors like The Frenchman's Crepes pay about $27,000 for a double booth; The Half Cookie pays $20,800 for a booth-and-a-half, or 18% of sales, whichever is greater. Retail vendors Lizzie's Bakery and Gratinsta face the same flat rate or 12% of sales, whichever is greater. Since 2019 vendors paid flat rents; this year Snowport introduced a sales-percentage option. Booths require an extensive application before an early June deadline and are competitive.
Read at Boston.com
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