Ride Concepts began in 2018 and gained recognition in the mountain biking world, originating from Truckee, CA, before relocating to Reno, NV. In 2023, the brand was acquired by Fox Factory, enhancing its product offerings. The entire shoe lineup was overhauled, introducing new designs and materials, including the recently launched Deploy and Dissent helmets. The Hellion range received significant updates, with options available for both flats and clips, including the popular BOA closure system, offering style and functionality in mountain biking footwear.
Ride Concepts was founded in 2018 and quickly gained recognition in the mountain bike shoe market, initially starting in Truckee, CA, then moving to Reno, NV.
In 2023, Ride Concepts was acquired by Fox Factory, leading to a significant overhaul of its shoe lineup with fresh designs and materials.
The new Hellion range includes major updates such as Cordura uppers, refreshed aesthetics, and new closure systems, catering to diverse rider preferences.
The Hellion Clip BOA model offers a different aesthetic compared to its predecessor, with a choice between lace and BOA closure systems.
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