"NEW YORK, Feb. 7, 2026 /PRNewswire/ -- WePlay, a leading global social entertainment platform, today officially announced a strategic partnership with "The Little Prince," a French literary classic IP, to launch a special Valentine's Day themed collaborative activity. The campaign will run from February 7 to February 14, featuring innovative gameplay mechanics, limited-edition gifts, and emotional interaction systems designed to deliver a cultural feast that blends literary classics with modern social entertainment for young users across North America."
"Since its publication, it has become one of the world's best-selling literary works, with sales exceeding 140 million copies. The work has been translated into over 650 languages and dialects, making it the second-most published book globally, surpassed only by the Bible. It enjoys a broad readership across America, Europe, and worldwide, particularly beloved by Gen-Z and young adults. 2026 marks the 80th anniversary of "The Little Prince's" publication in France."
WePlay partnered with The Little Prince IP to run a Valentine's Day collaborative activity across North America from February 7 to February 14, 2026. The campaign integrates the novella's core philosophy that "taming creates bonds" into modern social entertainment and targets Gen-Z and young adults. The activity features innovative gameplay mechanics, limited-edition gifts, emotional interaction systems, and customized recharge incentives with growth multipliers. The collaboration commemorates the 80th anniversary of the novella's publication in France and aims to ensure every user's love story is seen, celebrated, and permanently commemorated through multi-layered interactive design and cultural storytelling.
Read at The Berkshire Eagle
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