This publisher enlists 'bookfluencers' to choose its titles. Is it working?
Briefly

This publisher enlists 'bookfluencers' to choose its titles. Is it working?
""make the background vocals stronger and the guitar richer,""
""Bookish creators wanted to figure out how to build a career doing what they love. Authors want to reach an audience,""
""tastemakers.""
Rights to backlisted young-adult titles were reclaimed in 2024 and considered for a Taylor's Version–style rerelease featuring light revisions to refresh tone and detail. The rerelease strategy aims to reanimate older titles and reach a new generation of readers by strengthening background elements and enhancing narrative texture. Bindery Books, a publishing startup and membership platform, integrates influencer marketing into the publication process and operates influencer-led imprints to shift promotional burden away from creators. Co-founders Matt Kaye and Meghan Harvey position imprints as matches between online book communities and publishing opportunities. Bindery houses multiple imprints, including community-driven ventures such as the Inky Phoenix.
Read at Miami Herald
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