Spotify launches the ability to purchase physical books in the US and UK | TechCrunch
Briefly

Spotify launches the ability to purchase physical books in the US and UK | TechCrunch
"Spotify's new feature allows users to purchase physical books directly through the app, enhancing its offerings and supporting local bookstores through a partnership with Bookshop.org."
"The 'Page Match' feature, which analyzes scanned pages from books, has led to a 55% increase in audiobook streaming hours among users who utilize it."
Spotify has introduced a feature enabling users to buy physical books via its app, collaborating with Bookshop.org. This feature is currently available on Android, with iOS access coming soon. The initiative positions Spotify as a competitor to major booksellers and aligns with its profitability strategy, which includes raising subscription prices. Additionally, Spotify has expanded its 'Page Match' feature to support over 30 languages, enhancing user engagement with audiobooks. Users utilizing Page Match stream significantly more audiobook hours than others.
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