"Armentrout's latest novel, which was published in September, is titled The Primal of Blood and Bone. In the world where this series is set, among the forces threatening the books' heroes are beings called Craven, which - if I'm reading Reddit correctly - are similar to, but not exactly, vampires. Hence why Armentrout and her publisher collaborated with Hellmann's to create a garlic aioli-scented edition of this new novel. (Specifically, the book was made with ink infused with the condiment in question.)"
"From looking at the promotional site for the special edition, it looks like this particular version can only be bought through one shop: the West Virginia bookstore Miss Willa's Bookshop, which Armentrout owns. If the idea of a book that might lead to savory cravings sounds intriguing, the book can be ordered directly from the shop's website; in-store purchases will also receive a bottle of "Craven-Proof" garlic aioli."
Deluxe, elaborately designed hardcover editions of popular romantasy novels are increasing as publishers and retailers pursue sensory and collectible offerings. Social media and influencer-driven sales favor visibly distinctive hardcovers that support organic viral marketing. One recent release includes a garlic aioli–scented edition produced with Hellmann's by printing with condiment-infused ink and promoting themed recipes. The special edition is available exclusively through Miss Willa's Bookshop, with in-store purchases accompanied by a bottle of "Craven-Proof" garlic aioli. Independent bookstores serve as retail partners for exclusive releases, reinforcing community ties and collectible appeal.
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