"Cait Jacobs started talking about books on TikTok in 2019 and now has over 310,000 followers. In that time, they have seen the power of the BookTok movement and how it has grown, with a new brand of influencers proving that reading is cool. The impact has been undeniable, with people rediscovering, or discovering for the first time, their love of books, the rise of book subscriptions, and many BookTok authors being picked up by traditional publishers."
"It has been fascinating to see the different books that get promoted, and all of these amazing creators start to get their moment to shine. It has been one of the highlights of my life to see this community become something so incredible. I've made lifelong friends because of BookTok. There are people whom I adore so much, and I talk to every day. We've been friends for now five years, and it's solely because of this one little community on the platform."
"Why do you think it is that so many people have become attracted to BookTok and have now started taking part in it? There are a few different reasons why it became what it is now. Partially, the TikTok algorithm is unique in the sense that there's like a joke that TikTok knows you better than you know yourself sometimes. People will joke that TikTok knows you're queer before you know you're queer. I think that happened in the reader space as well."
Cait Jacobs began creating book-focused content on TikTok in 2019 and now has over 310,000 followers. BookTok grew into a global movement that makes reading feel culturally relevant and has driven renewed interest in books, subscription services, and publisher signings for creators. The community fosters lifelong friendships and offers spaces where marginalized readers find authentic representation and inspiring stories. TikTok’s algorithm surfaces niche identities and reading tastes, accelerating discovery. New influencers have diversified book promotion and helped rediscover titles. Jacobs authored a debut YA novel, The Princess Knight, and envisions continued growth and evolution for the BookTok community.
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