"Books have long inspired the way that we travel. In the 19th century, Lord Byron's epic poem, Childe Harold's Pilgrimage, was said to have kickstarted a boom in similarly romantic European 'Grand Tour' trips. Today, many seek out the homes of their favourite novelists (Daphne du Maurier's rugged Cornwall, Jane Austen's Bath) or the backdrops to their most beloved tomes (Dracula's Whitby, Elena Ferrante's Naples and Ischia)."
"BookTok tourism is emerging as a new travel category - so much so that they have recently launched four new itineraries inspired by the trend. "We're seeing a shift toward young people seeking out more meaningful travel experiences where they can connect face-to-face around their shared interests," explains Heather Leisman, president of EF Ultimate Break. "Our new BookTok-inspired trips give travellers the chance to turn those online conversations into real-world friendships while exploring the places that bring their favourite stories to life.""
Books have long shaped travel choices, inspiring pilgrimages to authors' homes and novel backdrops. In 2025, social media platform BookTok has become a dominant influence on literary tourism. A youth-focused tour operator now offers four BookTok-inspired itineraries aimed at travellers aged 18–35, intending to translate online reading communities into face-to-face connections. Offered trips include a Switzerland route inspired by a popular romantasy series, a Croatian cruise linked to a contemporary romance, a Harry Potter-style Scotland visit, and a myth-infused tour through Rome, Athens and Cairo. Reading's emotional transportability often motivates readers to visit places that embody beloved stories.
Read at CN Traveller
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