BOOK REVIEW: The Franchise by Keegan Matheson
Briefly

The article reviews how baseball journalists often struggle when transitioning from writing articles to books, due to the different structures required. It highlights Keegan Matheson, who surprisingly excels in book format, providing an insightful and empathetic perspective on the Toronto Blue Jays and the challenges of sports journalism. The curated history approach he takes creates an engaging narrative that effectively ties the team's history together, though it occasionally sacrifices depth in favor of brevity. Ultimately, Matheson captures human elements behind the sport, making his book a compelling read.
The real challenge is that most journalists are good at their specific format; the 500-to-3000-word article but the structure of a book is very different.
There's an almost effortless empathy in the book, which makes it all too short a read at the end because you only reluctantly want to leave the world he conveys so well.
Read at Bluebird Banter
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