"Audible and TikTok announced a new partnership centered on #BookTok, a TikTok subcommunity where readers, creators, and authors share short-form videos about books - including reviews, recommendations, reactions, and memes. It includes: A dedicated "Best of #BookTok" destination, available in-app and on the web, curating dozens of trending BookTok titles. The collection will be refreshed regularly by the Audible Editorial team based on what's trending on TikTok. Users will also see a carousel of trending BookTok titles directly on Audible's app home and website. New collections organized around BookTok's most popular genres, ranging from broad categories like thrillers and historical fiction to microgenres such as romantasy, book-to-screen, and dark academia."
"Visual badges highlighting which books are currently trending on BookTok. Why it matters: With this move, Audible is bringing BookTok's cultural influence directly into its ecosystem, making it easier for book lovers to discover new titles through social-driven discovery. Creators and authors of these titles benefit from expanded reach at a key moment - when someone is actively looking for a new title to consume."
Audible partnered with TikTok to integrate #BookTok trends into Audible's app and website. The integration features a dedicated "Best of #BookTok" destination, a regularly refreshed editorial curation, and a carousel of trending titles on Audible's home screens. New collections will group books by popular genres and microgenres such as romantasy, book-to-screen, and dark academia. Visual badges will mark books currently trending on BookTok. The move aims to increase social-driven discovery on Audible and expand reach for creators and authors at the moment users seek new titles. #BookTok has over 70 million tagged posts and strongly influences young readers' choices.
Read at Lindsey Gamble
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