"I think AI will probably help creativity, because it will enable the 8 billion people on the planet to get started on some creative area where they might have hesitated to take the first step, he told the PA news agency. AI gets them going and writes the first paragraph, or first chapter, and gets them back in the zone, he said. And it can do similar things with painting and music composition and with almost all of the creative arts."
"However, he said that readers ultimately look for books written by famous authors. Big-brand authors: it isn't in our genes We are programmed deep in our DNA to be comforted by the authority and the reliability of big brand names, and that applies more than ever to the names of big writers, he said. There will be some shoddy content out there so people will turn increasingly to sources of authority for reassurance, he said."
Artificial intelligence can help authors overcome writer's block by generating opening paragraphs or chapters and restoring creative momentum. The technology can similarly assist painting, music composition and most other creative arts. Using AI to produce entire books could create problems, while readers continue to seek titles by well-known, trusted authors. Consumers are inclined toward big-brand names for authority and reliability, especially amid an influx of lower-quality AI-produced content. Prominent authors have boosted publisher sales recently, exemplified by Sarah J. Maas, whose Bloomsbury-published works have sold over 70 million English-language copies worldwide.
Read at www.theguardian.com
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