"The Op Games, a publisher of board games and puzzles, is releasing a new version of Monopoly based on the hit Broadway musical Hamilton, marking the latest iteration of the classic economics game that has been a staple of family game nights for many decades. The Op Games plans to announce the new version today, a spokesperson told Fast Company."
"In Monopoly: Hamilton, hotels become Federalist Papers, houses become Letters, and the familiar Chance and Community Chest cards are named after the musical's dueling protagonists: Alexander Hamilton and Aaron Burr. Instead of boot or thimble, players can choose between an assortment of Hamilton-themed pieces, including a microphone, crown, or tricornered hat. Can you say no to this? California-based The Op Games has carved out quite a niche for itself with cobranded versions of popular board games,"
"It licenses Monopoly from toy giant Hasbro, which has touted a "franchise-first approach" to IP as a cornerstone of its success. For instance, the Monopoly Go! mobile game, published by developer Scopely, has been an enormous success, contributing $126 million in revenue to Hasbro so far this year as of the third quarter. You could argue that all these variations cheapen the Monpoly brand (we'll leave it up to you to decide if the world needs a Guy Fieri edition),"
A new Monopoly variant themed on the Broadway musical Hamilton reimagines standard game elements with musical references to mark the musical's tenth anniversary. Hotels become Federalist Papers, houses become Letters, and Chance and Community Chest cards are renamed after Alexander Hamilton and Aaron Burr. Players can use Hamilton-themed tokens such as a microphone, crown, or tricornered hat. The Op Games licenses Monopoly from Hasbro and specializes in cobranded board games. The Monopoly Go! mobile game has driven significant revenue for Hasbro, and opinions vary on whether themed variations dilute the Monopoly brand, though Hamilton aligns with the game's financial themes.
Read at Fast Company
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