The People's Union USA initiated a 24-hour shopping boycott aimed at encouraging Americans to avoid big-box retailers in favor of small businesses or not spending at all. The campaign gained traction on social media, supported by celebrities like Stephen King and Bette Midler, emphasizing the potential impact of disrupting the economy for a single day. However, the movement’s founder, John Schwarz, has a complicated background, including a criminal conviction for disseminating voyeuristic material, raising questions about his leadership and the authenticity of the movement's goals.
The boycott became popular on social media, urging Americans to disrupt big-box spending for a day and support small businesses instead.
John Schwarz, the originator of the People's Union USA, has a controversial past that complicates his role in this grassroots economic protest.
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