"I remember growing up reading issues of BIKE, and I'm not alone in feeling deep respect for the publication and recognizing its impact on my life, but things have been strange for the title over the last few years. After the title, along with , , and SNOWBOARDER, was put on the chopping block in 2020, the industry felt a blow and watched as some of the greatest outdoor action sports publications fell."
"We didn't want to put out something we wouldn't buy ourselves, and we would never put the BIKE name on a magazine that didn't deserve it. But what is presented in this special 40-page issue is our tribute to the magazine's history. From the presentation of images to the content bound in the pages, there is nothing but respect for the sport, athletes, and creatives that continue to move the industry forward."
BIKE Magazine was halted in 2020 alongside other outdoor action sports titles, creating a notable void in the industry. Five years later, BIKE returns with a special 40-page print issue and new merchandise that aim to honor the magazine's legacy. The relaunch contains no paid advertisements and no AI-generated content, focusing solely on photography, written pieces, and passion for cycling culture. The team prioritized authenticity and refused to publish anything they would not buy themselves. The release serves as a tribute to the sport, athletes, and creatives while signaling careful, respectful steps toward rebuilding the title.
Read at BikeMag
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