"In case you didn't know, back in 1978, Mirrycle was founded by Barry Schacht and produced the now iconic Original Mirrycle Mirror. A few years later, in 1987, they launched the Incredibell line of bicycle bells. These accessories will join Wheels Manufacturing's existing catalog of precision components like derailleur hangers and other mechanical parts. The acquisition brings together complementary product lines under one roof. For bike shops and riders, this means simplified ordering and consistent quality across a broader range of products."
"Both companies will continue operating from Colorado while gaining the backing of Wheels Manufacturing's production expertise and distribution network. " Mirrycle and Incredibell fit naturally into what we already do," said Dave Smith, President of Wheels Manufacturing. " Both brands share our belief that small details make every ride better, whether that's a perfectly aligned derailleur hanger or a clear ring from a bell that keeps everyone on the path safer. ""
Wheels Manufacturing acquired Mirrycle and Incredibell, two established bicycle safety accessory brands, and will integrate their products into its existing catalog of precision components. Both brands will continue operating from Colorado while gaining Wheels Manufacturing's production expertise and distribution network. Mirrycle originated in 1978 with the Original Mirrycle Mirror and later added the Incredibell line of bicycle bells in 1987. The acquisition combines complementary product lines, simplifying ordering and offering consistent quality for bike shops and riders. The brands will maintain current product designs and safety focus while exploring adaptations for modern bike styles and riding preferences. Existing customers can expect continuity plus expanded manufacturing and distribution support.
Read at Bikerumor
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