"The Ursus Proxima 40 Team Edition is the kind of wheelset that makes you rethink what an under-the-radar brand can deliver. While Ursus may not be the first name riders in the U.S. mention when talking about high-end performance wheels, the Italian company has been perfecting its craft for decades. This was my first chance to properly review their wheels, and the Proxima 40 TE quickly proved that Ursus deserves a spot in the same conversation as the big players."
"Ursus has been grinding away since 1966, when Sergio Ferronato patented a quick-release clamp for steel saddles. A year later, inspired by the bull from Quo Vadis, he named the company Ursus - a nod to stubborn strength and grit. From there, the brand hustled through Italy's golden age of cycling, building hubs, clamps, and brakes. By the '80s, Ursus was diving into mountain bike parts, and by the mid-'90s, carbon and alloy wheels rolled into the catalog when Mirko Ferronato joined the family business."
The Proxima 40 TE is a mid-depth carbon wheelset offering a balance of stiffness, aerodynamic performance, and race-ready characteristics. Ursus has produced cycling components since 1966, evolving from quick-release clamps to hubs, brakes, and carbon and alloy wheels. The brand supports cyclocross teams and entered WorldTour racing with Team Picnic PostNL in 2024. The Proxima TE series includes 35, 40, 50, and 60 mm rim depths with an external rim width of 30 mm, covering a range of stage racing scenarios and reflecting Italian craftsmanship and competitive focus.
Read at Bikerumor
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