"Sleeper is one of those rare media outlets that blurs the line between those of us who love video parts and those of us who love racing. By taking a unique look at how we are able to see racing-and the culture behind it-their team has garnered a cult following and allowed fans to experience the world of racing in ways seldom seen before."
"By turning our collective attention to a single jump, a single corner, or a single fan, we are able to see the millions of micro-moments that add up to make racing a special experience for the riders, fans, and teams involved. By shifting our perspective we not only get a more in depth look at the process, but also get to understand what goes on during a race weekend at a fundamentally different level."
Lenzerheide World Cup racing featured dramatic moments including Asa Vermette performing a mid-qualifying backflip, Jackson Goldstone crashing, and Ryan Pinketon falling in the start gate. The Sleeper Collective produces cinematic, culturally focused videos that bridge video parts and racing coverage, capturing micro-moments like single jumps, corners, and fans. That perspective reveals the millions of small interactions that shape the experience for riders, fans, and teams. Downhill racing remains fundamentally about fastest time, yet mainstream broadcasts often rely on similar styles and phone clips rather than cinematic storytelling. Logistical and technical constraints affect mountain-side broadcasting, but simpler cinematic approaches could enhance race coverage.
Read at BikeMag
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